Ignitee Digital Solutions in strategic alliance with E18

Ignitee Digital Solutions in strategic alliance with E18

Author | Preeti Hoon | Saturday, Nov 13,2010 7:31 AM

Ignitee Digital Solutions in strategic alliance with E18

After adding several new businesses to its kitty, Ignitee Digital Solutions Pvt Ltd has now entered into an alliance with E18, the experiential marketing, brand activation and entertainment division of Network 18. The digital agency will be responsible for promoting activations for E18, and in return E18 will promote digital marketing for Ignitee.

On the newly formed partnership, Farhad Wadia, CEO, E18, said, “With the Internet penetration in India on the rise, this partnership couldn’t have come at a better time. I am sure that our partnership with Ignitee Digital Solutions will signify the next step towards growth in a dynamic and fast growing market.”

Shankar B, COO, Ignitee Digital Solutions Pvt Ltd, added here, “We are delighted with this partnership and I am really looking forward to taking this relationship to another level.”

In September this year, Ignitee had launched ‘Ignitee Sports’, a digital division that focuses on sports related business and projects and had appointed Joy Bhattacharjya as Chief Creative Officer for the newly established entity. BSNL Chennai, Essar Hypermarket, Whirlpool Goonj ‘Ek Jodi Kapda’ campaign, Leaping Windows, Jaquar, and Kaya Skin Clinic, are among the new businesses that have come in for the digital agency.

Ignitee Digital Solutions Pvt Ltd provides 360 degree solutions for its clients, including Media Planning & Buying, Search Marketing, and Creative & Technology solutions. E18 is active in the Experiential Marketing, Brand Activations, Conferences, Seminars, On ground Promotions & Live Entertainment space.


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