BSNL Chennai region has roped in Ignitee Digital solutions to handle its digital marketing activities. Telecommunications company BSNL launched 3G services early last year. BSNL Chennai will be exploring digital media to promote their services such as 3G, broadband, landline and mobile services to get into the consideration set of the relevant target group.
BSNL Chennai’s communication was so far restricted to promotion-driven print advertising. However, the brand is now looking at positioning itself and reaching out to the consumers in a new and better way, for which they needed a partner, who could understand their objectives and cater to their local needs.
Shankar, COO, Ignitee Digital Solutions, said, “In the initial stages, Ignitee Digital Solutions will focus on providing search engine marketing services to enhance BSNL- Chennai’s business. We are proud of our association with BSNL and assure that this partnership will help BSNL Chennai attain greater heights in their business.”