Ignitee Digital Solutions has been assigned the digital duties for Lovely Professional University (LPU), said to be India’s largest university with 24,000 full time students studying in its 600-acre campus.
Ignitee Digital Solutions will start by providing Search Engine Optimisation and a small Search Engine Marketing campaign. Ignitee will also be responsible for both search and media plans during the admission season starting April-August, 2011.
Commenting on the development, Aman Mittal, Deputy Director, Lovely Professional University, said, “We wanted to further enhance the brand LPU as well as target students who take their career very seriously and research a lot online before making any decision. LPU has always been known for taking the best students, and this association with Ignitee has been established to further ensure this heritage.”
Shankar B, COO, Ignitee Digital Solutions Pvt Ltd, added here, “We at Ignitee have the advantage of having an experienced and extremely talented group of professionals, who understand the uniqueness of every client. Hence, I am sure that this association will do full justice to the campaign.”
Lovely Professional University is a semi-residential university and offers more than 150 programmes at Doctorate, PG, UG and Diploma level in more than 30 fields, including Engineering, Management, Hotel Management, Bio-Technology, Nano Technology, Computer Application and so on.