Top Story


Home >> Digital >> Article

Ignitee Digital bags Samsonite’s digital biz

Font Size   16
Ignitee Digital bags Samsonite’s digital biz

Ignitee Digital has bagged the digital account of Samsonite and is handling all digital planning, online media buying, social media and new innovation online. Commenting on the development, Sudip Ghose, Director - Marketing, Samsonite South Asia, said, “Digital is a very new medium, one which we have been toying with. We’ve been there and not there properly, and we needed an agency that can take us to the next level. So we had a small call and met agencies and believed that Ignitee was the most promising.”

Over the last 10 days, Ignitee has kicked off a campaign for Samsonite with a video blog with Harsha Bhogale, which can be accessed through YouTube and is sponsored by Samsonite. Ghose claimed that in 10 days, the video was viewed 700,000 times, which Samsonite was “very kicked” about, he said. This would be followed up by a television campaign, he added.

Atul Hegde, CEO, Ignitee Digital, added here, “Ignitee is handling every aspect of Samsonite’s digital presence and is looking at innovative ways to connect with the audience for Samsonite.”

Ghose further said that Ignitee had the business of Samsonite, American Tourister and Lavie, but for now at least, the brand’s digital focus mostly involves Samsonite. While he refrained from sharing details on the brand’s spend on digital media, he did reveal that while “it is not 10 per cent, it’s more than 5 per cent.”

Tags Samsonite Sudip Ghose Ignitee Digital Atul Hegde American Tourister Digital Marketing YouTube

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...