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Ignitee bags digital duties of American Swan

04-February-2013
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Ignitee bags digital duties of American Swan

Ignitee Digital Services has been signed on by American Swan, the global online & lifestyle brand owned by The American Swan Lifestyle Company. Ignitee Digital Services will help American Swan establish a strong digital footprint in the fast growing Indian lifestyle and fashion segment. Ignitee, appointed as the digital marketing partner, has developed the corporate website for American Swan and will now manage the brand’s social media campaigns and communication across assets, including Facebook, Twitter, Pinterest and YouTube. Additionally, Ignitee will also manage the digital media planning and buying for the brand across platforms.

“The fashion and lifestyle segment in e-commerce has shown the largest growth this year, it’s a crowded but very exciting space to be in. American Swan, with its globally designed products, is uniquely placed to leverage this booming trend online. Ignitee will put all its might in making American Swan among the premier fashion brand online,” said Atul Hegde, CEO, Ignitee Digital Services.

According to a recent report by Google India, apparel and accessories has emerged as the second biggest product category with 30 per cent market share in the e-commerce space. Other categories that have witnessed a significant growth online include beauty and personal care with 10 per cent and home and furnishing with 6 per cent market share, respectively.

To harness this opportunity, American Swan, which offers a distinctive range of men’s and women’s apparel, accessories, footwear, beauty & fragrance and home products, is taking a step forward in the digital arena and increase its engagement with the youth.

On partnering with Ignitee Digital Services, Anurag Rajpal, Director and CEO, The American Swan Lifestyle Company said, “The American Swan brand has been conceived and developed to be aspirational, accessible and affordable. We aim for a differentiation through our brand proposition and positioning to offer affordable luxury to an aspiration-led audience that seeks international quality and fashion. Going further, we want to give our customers the opportunities to interact and engage with the brand on the digital and social media platforms. We want to bring our target audience closer to the brand through our digital activities and for this we have brought Ignitee Digital on board.”

Ignitee Digital has an array of clients across sectors – Lifestyle, Entertainment, Corporate, BFSI, and Travel & Tourism – and is now aggressively focussing on growing the business across industries in India.

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