Top Story

e4m_logo.png

Home >> Digital >> Article

Ignitee appoints Anand Yalvigi as President of 'Ignitee Sports'

24-November-2010
Font Size   16
Share
Ignitee appoints Anand Yalvigi as President of 'Ignitee Sports'

Ignitee Digital Solutions has appointed Anand Yalvigi as President of ‘Ignitee Sports’. With around 10 years of experience, Yalvigi has successfully launched and set up three sports management companies and in his new role, he will focus and promote the various niche premium sports properties with both offline and online manifestations.

Yalvigi is a veteran cricketer having represented three states in Ranji Trophy. His expertise lies in handling the business of sports management.

Speaking on the occasion Yalvigi said, “I am glad to join Ignitee Sports and work with the management at Ignitee once again.After having successfully launched sports management agencies, I am looking forward to an entrepreneurial role with Ignitee Sports.”

Shankar B, COO, Ignitee Digital Solutions, said, “We are extremely delighted with Anand’s appointment and extend a warm welcome and greet him into the Ignitee family. We look forward to a great association with Anand in future.”

In 2010, Yalvigi had put together the Kochi IPL team, built brand Maxx Mobile with IPL Maxxmobie strategic timeout sponsorship. Apart from this, Yalvigi has also conducted workshops and guest lectures on sports marketing at IIM Indore. Few of the brands that HE has worked with include IPL, Maxx Mobiles, Aroma mobiles, Anchor group, Panasonic, Emami, Zee, DNA, Visage Images, IGen, Birla Sunlife Insurance, Birla Mutual Fund, Headlines Today, Aaj Tak, Indian Cricket League and Cloud 9.

In addition, Yalvigi has worked with sportsmen like Rahul Dravid, Anil Kumble, Kapil Dev. M S Dhoni, Suresh Raina, Yuvraj Singh, Harbhajan Singh, and Virendra Sehwag.
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking