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iGenero bags the digital mandate of Anupam

11-January-2017
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iGenero bags the digital mandate of Anupam

iGenero, an end-to-end digital marketing solutions provider, has added one more brand to its growing roster of clients by bagging the digital mandate of Anupam (majorly known as Anupam Stationery), a well-established stationery and office supplies brand based in Mumbai.

Commenting on the announcement, Manveer Malhi, Digital Head and Partner, iGenero, said, “Anupam has a legacy of more than four decades and is an immensely respected brand in its competitive segment. Our focus will be on enhancing the digital presence of Anupam to interact with the new-age audience who increasingly prefer brand interaction over the web, even with traditional businesses. We will be using the latest trends emerging in the digital segment including live streaming, mobile first content, and influencer marketing apart from other tactical initiatives to take Anupam’s growth story ahead.”

Aaryan Gala, Director and CEO, Anupam, said, “Anupam believes in evolving with the times and staying ahead of the curve. Our product verticals across diaries, journals, school stationery, writing pads, artist range, files, etc. accounts a social appeal to a wide range of customers, who are now increasingly going digital. iGenero understood our categories as well as our communities very well and we are looking forward to some exciting work from them to take our brand to a larger audience and create more fans for the brand rather than just customers.”

In the last seven years, iGenero has had more than 200 clients across the globe. CEAT, Practo, Royal Challengers Bangalore, Times Jobs, Zoook, and Mahindra Namaste are a few names from the list of 150+ clients.

With industry stalwarts like Aditya Gupta, Manveer Singh Malhi, Ankita Gaba, and Karan S. Kumar at the helm, iGenero is on a quest towards iconic expansion. iGenero has already stamped its presence in India, setting up offices in Hyderabad, Bangalore, and Mumbai. As part of its expansion plans, iGenero will also introduce a couple of digital products that will revolutionise the digital realm.

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