Top Story


Home >> Digital >> Article

ieMalayalam is just the beginning of Express' regional expansion journey

Font Size   16
ieMalayalam is just the beginning of Express' regional expansion journey

With an eye on the online regional market space, Indian Express Digital has launched The top brass of Express Digital flew down to Cochin to be a part of the launch on January 30.

“Whichever market we will go to, we will challenge the leader. If we go to Malayalam, we will challenge Malayalam Manorama and we will beat them,” said Sandeep Amar, CEO at Express Digital while speaking exclusively to exchange4media in December. The former CEO of aspires to “beat the best” in a time span of fewer than twelve months.

“I have done it in various markets and verticals in lesser time than that. We are very serious about the Malayalam market and we have come with a strong plan,” he said. He sounded confident about generating quality content to drive high levels of social engagement.

Being an ad-free platform, seeks to fulfil the news requirements of Malayali people based in India and abroad. But the platform won’t remain ad-free beyond 3-6 months. “The key is to monetize via native advertising and brand solutions so that we maintain a great UI and the best reading experience in this market,” Amar asserted.

Express has chosen to initiate its regional expansion plans with Kerala owing to the high levels of literacy in the state. Ajay Mohan will edit the website out of Cochin and report to New Media Editor Nandgopal Rajan based in Noida. Besides Kochi,’s team is spread across seven locations in the state.

Grand expansion plans

Following the unveiling of on January 23, has become Express’ second launch of the year. Just like their Malayalam offering, is also an ad-free platform more focused on decision-making as is evident through its reviews and ‘how to’ vertical. But Express’ ambitions won’t end here.

As confirmed to exchange4media earlier, Express will further expand their presence in regional media by churning out content in four other Indian languages. These will be Bengali, Kannada, Tamil and Telugu. It is noteworthy to mention that Express is a leading player in the realm of Marathi news courtesy Loksatta. Two experimental projects currently underway fall under the domain of lifestyle and women.

Considering that the previous two launches were separated by merely seven days, it won’t come as a surprise if Express Digital continues with its aggressive march forward. Having a futuristic outlook, the company had last year brought out InUth, a new-age news portal billed as the “homepage of millennials”. The overall aim is to grow Express Digital exponentially and convert it from a “digital media company” to a “digital company” by foraying into e-commerce.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.