Stage is set for the grand finale of Indian Digital Media Awards 2013. IDMA 2013 will award path-breaking work in the digital space witnessed in 2012. The 856 entries received this year were truly a testimony to the kind of growth seen in the digital marketing space in the country.
IDMA returned this year catering to more sectors of the digital marketing arena. Entries were accepted under five broad categories namely Web, Social Media, Mobile, Language and Special Awards. All the entries were scrutinised by the jury under the supervision of an advisory board.
The advisory board guided the jury at every step and made sure that no kind of bias existed due to the diversity in the nature of the entries received.
The esteemed members of the Advisory Board are Atul Hegde, CEO, Ignitee; Avijit Arya, Chairman and CEO, Internet Moguls; Deep Kalra, Founder and CEO, MakeMyTrip; Jaideep Shergill, CEO, MSL India; Litin Purohit, Partner, Everymedia; Neetu Bhatia, CEO, Kyazoonga; Nitin Mathur, Senior Director Marketing – India & South East Asia, Yahoo; Prashant Puri, CEO, Adlift; Punitha Arumugam, Agency Director, Google India; Rishi Khiani, CEO and MD @Ant Farm; Rohit Dadwal, MD, Mobile Marketing Association Asia Pacific; and Vikas Saxena, CEO, Nimbuzz.
The jury is chaired by Mahendra Swarup, Chairman, Smile Interactive and Co-Chaired by Vikram Sakhuja, CEO, Maxus Worldwide.
With less than 12 hours to go, the excitement level is at zenith. With more categories, exclusive trophies and enthralling performances, IDMA 2013 is all set to dazzle the industry.
Presented by Vserv, the star-studded Awards ceremony will take place tonight at ITC Grand Central, Mumbai.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking