The Indian Digital Media Awards (IDMA) 2010, organised by the exchange4media Group, has attracted a healthy 435 entries to compete for the digital awards. The awards would be announced in a gala evening in Mumbai on March 11, 2010. Zapak, 160/2, Bollywoodhungma.com are the co-sponsors, while Bloomberg UTV is the broadcast partner.
The objective of the IDMA is to recognise, celebrate and encourage the work done in the digital space, primarily in areas such as Internet, mobile, gaming and social media.
While there are in all 23 awards across six main categories, the entries have been invited for 19 sub-categories. These include Best Integrated Digital Campaign, Best Blog of the Year, Best Corporate Site, Best Gaming Site, Best In-game Advertising, Best Microsite, Best Mobile App, Best News Site, Best Public Utility, Best Use of Email Marketing, Best Use of Gaming as a tool for advertising, Best Use of Language in Online Advertising, Best Use of Mobile Advertising, Best Use of Online Banner Advertising, Best Use of Online Banner Advertising in Rich Media, Best Use of Social Media, Best Use of Viral Marketing, Best Web Portal of the Year and Best Website Debut.
The remaining four would be decided by the jury.
The 18-member jury of top professionals in advertising, media and marketing, including the digital and mobile media, will be chaired by digital media veteran Mahendra Swarup, Chief Mentor, Smile Interactive Technologies Group. The judging will be conducted online and by way of jury meetings in Mumbai and Delhi.
The jury members include:
Mahendra Swarup, Smile Interactive Technologies Group (Chairperson)
Deepti Dang, HP India
Carlton D Silva, Hungama
Lynn de Souza, Lintas Media Group
Govindraj Ethiraj, Bloomberg-UTV
Karl Gomes, Creative Technologist
Max Hegerman, Tribal DDB India
Satish Jha, OLPC India
Rajeev Karwal, Milagrow
Alex Kuruvilla, Conde Nast India
Rajesh Lalwani, Blogworks
Mahesh Murthy, Pinstorm
Raj Nayak, NDTV Media
V Ramani, Ignitee
Vikram Sakhuja, GroupM
Srikant Sastri, Vivaki India and Solutions Digitas
Rajesh Sawhney, Reliance Entertainment
Satbir Singh, Euro RSCG India