Ideacts Innovation, a Mumbai-based Internet media venture, on Wednesday launched a desktop interface application called Clinck, which is targeted at cyber cafe users. Clinck provides shortcuts to Internet browsers, messengers, search, news, entertainment and online storage, as well as advertisements from various companies.
The company has also received funding of $5 million from Sequoia Capital India. This apart, R Ramaraj, Senior Advisor, Sequoia Capital India, and Mohit Bhatnagar, Operating Partner, Sequoia Capital India, have joined Ideacts Innovation’s Board of Directors.
As part of Ideacts’ partnerships with cyber cafes, the latter would be paid for installing the Clinck application on the desktops, while Ideacts would make money from advertisements. Some of the companies advertising with Ideacts include Cadbury, Perfetti, Naukri, MakeMyTrip, Dell, Yahoo, Guruji, Radio Mirchi, Lenovo, and eBay, among others.
With cyber café market growing at 8 per cent annually, Ideacts aims to bring value to this trade by adding alternate revenue streams and subsiding technology products for a healthier Internet infrastructure in India. Currently operational in eight cities – Mumbai, Delhi, Chennai, Hyderabad, Ahmedabad, Chandigarh, Pune and Bangalore – Ideacts aims to target B and C Tier cities as well in 2009.
Rudrajeet Desai, Co-Founder and CEO, Ideacts Innovations, said, “It has been our vision to make the Internet experience better with new software technologies, which are more effective and useful for our end users. Clinck will enable us to offer to a broader set of advertisers an innovative platform to reach the hitherto highly fragmented Internet café space.”
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