Idea Cellular has launched two specially designed email solutions – one for the business user and the other for the individual customer. These email solutions aim to enrich and enhance life on the move as an Idea customer can access email with a range of GPRS enabled handsets of their choice and across all major towns in India.
Commenting on this service, Vikram Mehmi, CEO, Idea Cellular, said, “Our suite of email products have been introduced after a comprehensive research on email usage patterns within various demographics. As in the past, we endeavour to meet the unique needs of different customer segments. These mobile email solutions based on the GPRS platform offers a higher degree of functionality at a much lower cost as compared to any such solution available from any other operator. We believe that this initiative will also propel GPRS usage among our customers, since email is a product that cuts across a cross section of market segments.”
The services that will be offered now from the cellular major include Idea Mail and Mobile Mail. Idea Mail is a solution targeted at business users to check their corporate mails when they are on the move. Idea Mail is available in two need-based editions, a push-based mail service – targeting business users using any range of the Symbian and Windows-enabled mobile devices with GPRS connectivity – and a pull-based mail service – targeting corporate users with any GPRS enabled mobile device.
“The push-based service offers true push technology with real-time synchronisation of mail on mobile devices with the corporate mail server. It enables the mail to arrive on the mobile device just as it appears on the mail server and also supports most popular attachment types like Word, PDF, Excel, PowerPoint, JPEG and more. It also synchronises calendar on-line to work as a planning tool while a customer is on the move. This service breaks new grounds for mobile data service in the Asia-Pacific region for the first time. With the pull-based mail service, customers will be able to log in and access their company mail anytime, anywhere. Further they will be able to view attachments like Word, PDF and JPEG images. SMS alerts can also be configured based on the customer’s choice to alert them on arrival of new mail messages. Both these services will be available for a monthly subscription fee and GPRS usage charges,” informed a company spokesperson.
The mobile mail service is targeted at the individual customer to access his personal web-based email through a GPRS-enabled handset anytime, anywhere – all the widely used web-based email services like Hotmail, Yahoo, Rediffmail, and ISP-based accounts like SifyMail, etc.
Mobile Mail is delivered through a visually comfortable and graphical interface (unlike SMS-based services) on any GPRS-enabled handset of the customers’ choice. It will be available as a link (Mobile Mail) on the IDEAFRESH Wap portal at a monthly subscription fee for the product and data usage charges as per the GPRS subscription plans. The target audience here is anyone from 16 to 60 years old.
The spokesperson added, “With other services, people are stuck with the model and have to at most times carry two handsets as in a standard cell phone and a Blackberry for example. But with Idea, the services are not restricted to any handset and the usage is real time with real time synchronisation.”
Though the services are available now on to the post-paid segment, the company is working towards making it feasible for the pre-paid category as well. A campaign spanning three weeks or so is about to break on press and the Internet mediums.