Idea Cellular and Nokia have initiated the concept of mobile handset financing for the post-paid customers of Delhi and NCR circle. The two companies will offer Nokia 3315, 1100, 2600, 3100 and 6610 models through their tie-up with GE Countrywide for the post-paid segment.
The post-paid customers availing this offer can enjoy benefits like waivers in activation, deposit, monthly rental and national roaming rentals according to their tariff plans. Rajendra Chourasia, Circle Head – Delhi & NCR, Idea Cellular Ltd. said, “This offering will drastically reduce entry barrier and deliver far higher value compared to the offerings of any other operator.” Asked if the association is due to Idea’s switch being with Nokia, he said, “Handset financing deal is independent of equipment procurement (including Switch) from Nokia. However, I would like to add that Idea and Nokia have always enjoyed excellent business relationships. Nokia is one of our key vendors for network equipment.”
So, is the company looking at other manufacturers too? Chourasia said, “Yes. We had done handset bundling with Samsung earlier. And we are open to such associations with other handset vendors too. We always look at way and means to deliver the best value to our customers.”
On the potential customers Idea is planning to tap with the scheme, Chourasia said, “I believe that such unique and innovative scheme should definitely help us in our strategy of expanding the market by lowering the entry barrier and thereby increasing the pace of subscriber growth for Idea. However, at this juncture it would be inappropriate to comment upon the specific numbers.”
Interestingly, Idea is providing the cheaper tariff rates in comparison to Hutch and Airtel. Asked on how is it benefiting Idea, he said, “Idea had always presented simple, honest and customer-friendly tariffs. These are very important factors for today’s value conscious customers when it comes to choosing the service and thereafter establishing a long-term association with the service provider.”
The company has also added a new offering called the I-card. The company is targeting the college-goers as the I-Card offers greater value for money to customers through tariffs like national SMS at 25 paisa.