As the ICC Cricket World Cup 2011 draws to a close, the surge in visits to cricket sites in India has been high, with 16.4 per cent of the India’s online population going to ESPNCricInfo.com, and 13.4 per cent going to Yahoo! Cricket. According to online metrics measurement expert comScore, ESPNCricInfo saw a rise of 42 per cent visitors in one month, while Yahoo! Cricket saw a growth of 48 per cent in the same period.
ESPNCricInfo.com saw the largest volume of visitors for the first four weeks of the tournament during the week ending March 13 with nearly 7 million people frequenting the site, an increase of 42 per cent from the week ending February 20, when the tournament commenced. Yahoo! Cricket reached 5.7 million visitors during the week ending March 13, while CricBuzz.com surpassed 1 million visitors during both the week ending February 27 and March 13.
“The Internet continues to play an increasingly important role in sports tournaments across the globe as fans turn to the web for real-time updates, results and live-streaming of matches,” said Joe Nguyen, comScore Vice President, Southeast Asia. “We expect to see even greater visitation to cricket-related sites with the upcoming match between India and Pakistan on March 30, which is sure to be followed with great interest in both countries,” he added.
The March 12, India-South Africa match drove more than 1.4 million online users to ESPNCricInfo.com and 1.2 million visitors to Yahoo! Cricket. The February 19, India-Bangladesh match attracted 1.4 million online users in India to ESPNCricInfo.com and 1.1 million visitors to Yahoo! Cricket. The February 27, India-England match saw nearly 1.2 million people visit ESPNCricInfo.com and 724,000 visitors to Yahoo! Cricket.