Top Story


Home >> Digital >> Article

ICC CWC'11: Visitors to cricket websites up nearly 50 pc

Font Size   16
ICC CWC'11:  Visitors to cricket websites up nearly 50 pc

As the ICC Cricket World Cup 2011 draws to a close, the surge in visits to cricket sites in India has been high, with 16.4 per cent of the India’s online population going to, and 13.4 per cent going to Yahoo! Cricket. According to online metrics measurement expert comScore, ESPNCricInfo saw a rise of 42 per cent visitors in one month, while Yahoo! Cricket saw a growth of 48 per cent in the same period. saw the largest volume of visitors for the first four weeks of the tournament during the week ending March 13 with nearly 7 million people frequenting the site, an increase of 42 per cent from the week ending February 20, when the tournament commenced. Yahoo! Cricket reached 5.7 million visitors during the week ending March 13, while surpassed 1 million visitors during both the week ending February 27 and March 13.

“The Internet continues to play an increasingly important role in sports tournaments across the globe as fans turn to the web for real-time updates, results and live-streaming of matches,” said Joe Nguyen, comScore Vice President, Southeast Asia. “We expect to see even greater visitation to cricket-related sites with the upcoming match between India and Pakistan on March 30, which is sure to be followed with great interest in both countries,” he added.

The March 12, India-South Africa match drove more than 1.4 million online users to and 1.2 million visitors to Yahoo! Cricket. The February 19, India-Bangladesh match attracted 1.4 million online users in India to and 1.1 million visitors to Yahoo! Cricket. The February 27, India-England match saw nearly 1.2 million people visit and 724,000 visitors to Yahoo! Cricket.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...