Top Story

e4m_logo.png

Home >> Digital >> Article

ICC CWC'11: Internet radio channel Cricketfreeq launched

04-March-2011
Font Size   16
Share
ICC CWC'11:  Internet radio channel Cricketfreeq launched

Channel 2 Group, promoted by Dubai-based Ajay Sethi, which has the exclusive radio rights to the ICC World Cup, has launched their Internet radio service, CricketFreeq.com. The group also has the exclusive rights to other sports properties like the English Premier League, US Open and Wimbledon, and intends to launch similar platforms to other sports once they establish CricketFreeq fully.

The company launched their Internet radio website with Kapil Dev in Mumbai, who will also be featured along with Sunil Gavaskar and Clive Lloyd as commentators.

Sethi, Chairman, Channel 2 Group, said, “We plan to emerge as the largest sports Internet radio player globally by 2015. Initially, we plan to build a global audience for cricket and then subsequently launch platforms for other sports. The power of Internet radio is that it allows the broadcast to capture audiences of common diaspora across geographies. Radio has traditionally been a local medium, but with the advent of 3G and high broadband speeds there is a potential to transform radio into a glocal media with seamless integration across devices and platforms, including terrestrial radio.”

“In addition to creating multi-engagement platforms using a mix of radio and other interactive content, we will work with legends in different sports to add the expert edge. We will look for strategic investors in different markets or verticals as we grow,” Amit Tripathi, Director, CricketFreeq.com, added.

 

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean