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ICC CWC'11: Indiatimes gets ‘millions’ hooked to the Cup

07-March-2011
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ICC CWC'11:  Indiatimes gets ‘millions’ hooked to the Cup

Indiatimes 58888 had earlier acquired the Indian mobile rights to the ICC World Cup, and according to Ajay Vaishnavi, Director-Telecom at Indiatimes, the partnership has been very successful at this early stage of the tournament, and this is something he expects will only pick up as the tournament progresses.

While Vaishnavi did not share any figures of the number of people who have subscribed to the various services being offered by Indiatimes across multiple networks, he said, “The response to the services has been phenomenal. We have signed up millions of users across operators, who have subscribed for cricket alerts and other services. We believe in the next two weeks this would increase significantly as we enter the final phase.”

He added, “India has only had two matches so far, and adoption across networks has been very positive. We had always expected a good response, and we are expecting things to pick up even more.”

The engagement with the ICC World Cup has the additional benefit of being a chance to build awareness for the Indiatimes 58888 brand and the services it offers as well, and Vaishnavi qualified the partnership as being “good”.

He said, “One of the reasons behind the partnership was to secure the rights and the branding, and in terms of our brand, and also in terms of revenue, we believe that we have met our expectations and will continue to do so as the tournament progresses.”

The company is also keen to explore more content opportunities and events like the World Cup. “We are open to doing something similar for the IPL as well. We are open to any opportunities, and depending on the opportunity and the commitment required, if it makes business sense, we want to go for it. We are open to all content ideas, as a leading content aggregator, we are always open to growing our service,” Vaishnavi affirmed.
 

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.