Top Story

e4m_logo.png

Home >> Digital >> Article

ICC CWC’11: 1 in 3 broadband users followed WC final online: IMRB

06-April-2011
Font Size   16
Share
ICC CWC’11:  1 in 3 broadband users followed WC final online: IMRB

IMRB has released data which shows how audiences were watching the India-Sri Lanka World Cup finals on Saturday, April 2. 2011. IMRB, which has recently instituted WAM, a panel-based web-metrics tool, measured how the cricketing websites have fared during the World Cup. India had three high tension matches in a row, which led to the team winning the World Cup, and while everyone was expecting television ratings to be high, IMRB states that on the day of the final, all the cricket websites attracted a little over 4 million unique visitors.

Further, the analytics company stated that on average, fans spent around 38 minutes on these websites, mostly between 12 pm and 6 pm, where 3.0 million users were looking at cricket-related content on the Internet. A little over 2 million users got their updates after 6 pm. Around 1.73 million visited ESPNStar.com, and 1.7 million went to Cricinfo, while Yahoo! Cricket got 1.6 million viewers.

The time users spent on these websites was also quite varied. An average Indian fan was at Espnstar.com/cwclive for 41 minutes, and on Cricbuzz.com for nearly half an hour. On an average, people spent 25 minutes on Cricket.yahoo.com and 21 minutes on Espncricinfo.com.

Tarun Abhichandani, Group Business Director, eTech Group, IMRB International, said, “Almost 30 per cent of the 14 million Internet users accessed cricketing websites during the World Cup finals. With the next season of IPL, scheduled to start in the next few days, it will be interesting to see how the numbers stack up.”
 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends