IBM today announced that it is collaborating with Godrej Interio, the furniture division of Godrej & Boyce, to capture the attention of the growing number of home furniture and accessories consumers.
Godrej Interiohas selected IBM Commerce and IBM Design Thinking-led engagement to augment customer engagement and experience across its three brands—Godrej Interio, U&Us, and a new lifestyle home furniture brand. The company hopes to strengthen brand loyalty by delivering a seamless, personalized shopping experience across store, mobile, and social channels.
Godrej Interiohas more than 50 exclusive furniture showrooms in top 20 cities and more than 800 dealer outlets across India. With the increase in urban buyers and rising disposable income in India, a growing number of consumers are spending more on their homes, specifically on furniture, furnishings, and décor. With this increase in spends, there is also the pressure to meet rising consumer demand for a seamless shopping experience, from store to mobile and digital channels. Godrej needed a well-integrated omni-channel commerce solution not only to help innovate the way they engage with each consumer, but also to respond quickly to the latest trends and customer demands.
“We needed the right combination of design and technology capabilities to provide us with the insights to turn our existing and potential customers into loyal brand advocates,” said, Shanu Singh, Head - Ecommerce and Digital Transformation at Godrej Interio. “We believe design thinking is an innovative strategy and the most effective way to create a customer-centric business model. With IBM’s global expertise and local experience in the omni-channel commerce and retail space, we are confident this will give us the edge over the competition,” he added.
IBM’s design-based consulting and e-commerce capabilities will help Godrej Interio gain deeper customer insight by evaluating customer observations, ideas, and insights via their browsing behavior online and offline. Godrej Interio will use these insights to recommend home décorideas. For example, a customer who is moving into a new home can browse the entire furniture and home décor catalogue on the interactive online platform. The platform will then be able to recommend innovative designs and share special offers. The platform will also allow the customer to reserve the item, guide them to the nearest store location to buy, or schedule a timeslot for home delivery. In addition, the platform will provide increased visibility of inventory by helping the sales associate know which furniture items are in stock or alert suppliers early on when items are out of stock.
“In this fiercely competitive home décormarket, retailers need to keep pace by adapting to new business models that help innovate and deliver unique customer experiences,” said Lula Mohanty, Managing Partner GBS, IBM ISA. “With IBM Commerce, Godrej Interio now has access to deeper insights to help guide and redefine how they meet the unique needs of each customer.”