Top Story

e4m_logo.png

Home >> Digital >> Article

IBM to partner Godrej Interio’s digital transformation

18-January-2017
Font Size   16
Share
IBM to partner Godrej Interio’s digital transformation

IBM today announced that it is collaborating with Godrej Interio, the furniture division of Godrej & Boyce, to capture the attention of the growing number of home furniture and accessories consumers.

Godrej Interiohas selected IBM Commerce and IBM Design Thinking-led engagement to augment customer engagement and experience across its three brands—Godrej Interio, U&Us, and a new lifestyle home furniture brand. The company hopes to strengthen brand loyalty by delivering a seamless, personalized shopping experience across store, mobile, and social channels

Godrej Interiohas more than 50 exclusive furniture showrooms in top 20 cities and more than 800 dealer outlets across India. With the increase in urban buyers and rising disposable income in India, a growing number of consumers are spending more on their homes, specifically on furniture, furnishings, and décor. With this increase in spends, there is also the pressure to meet rising consumer demand for a seamless shopping experience, from store to mobile and digital channels. Godrej needed a well-integrated omni-channel commerce solution not only to help innovate the way they engage with each consumer, but also to respond quickly to the latest trends and customer demands. 

We needed the right combination of design and technology capabilities to provide us with the insights to turn our existing and potential customers into loyal brand advocates,” said, Shanu Singh, Head - Ecommerce and Digital Transformation at Godrej Interio. “We believe design thinking is an innovative strategy and the most effective way to create a customer-centric business model. With IBM’s global expertise and local experience in the omni-channel commerce and retail space, we are confident this will give us the edge over the competition,” he added.

IBM’s design-based consulting and e-commerce capabilities will help Godrej Interio gain deeper customer insight by evaluating customer observations, ideas, and insights via their browsing behavior online and offline. Godrej Interio will use these insights to recommend home décorideas. For example, a customer who is moving into a new home can browse the entire furniture and home décor catalogue on the interactive online platform. The platform will then be able to recommend innovative designs and share special offers. The platform will also allow the customer to reserve the item, guide them to the nearest store location to buy, or schedule a timeslot for home delivery. In addition, the platform will provide increased visibility of inventory by helping the sales associate know which furniture items are in stock or alert suppliers early on when items are out of stock.  

“In this fiercely competitive home décormarket, retailers need to keep pace by adapting to new business models that help innovate and deliver unique customer experiences,” said Lula Mohanty, Managing Partner GBS, IBM ISA. “With IBM Commerce, Godrej Interio now has access to deeper insights to help guide and redefine how they meet the unique needs of each customer.”

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world