Top Story


Home >> Digital >> Article

IAMAI Entertainment 2.0: Digital entertainment riding high

Font Size   16
IAMAI Entertainment 2.0: Digital entertainment riding high

At the ‘Entertainment 2.0’ conference by Internet and Mobile Association of India (IAMAI) in Mumbai on November 2, the association chose to discuss on digital entertainment, which is one of the most burning topics at present for the Internet and mobile industry. It was observed that with the proliferation of the two media, more forms of entertainment are being consumed on a daily basis by millions. With the potential inflow of money from these relatively new channels of distribution, the industry got an opportunity at the conference to discuss challenges and new opportunities.

In a panel discussion about movies moving onto the small screens of computers and mobile phones, the talk veered towards the importance of using the medium optimally for distributing content. Some issues that rose during the discussions included transparency of available data; revenue models; and technological aspects, among many others.

An interesting observation from Jai Maroo, Director, Shemaroo Entertainment, was how consumers were not concerned about backend technologies behind the medium, but they wanted the best quality and service from it. Sunil Nair, CEO, Nautanki TV, agreed, “Go where the consumer is, and don’t expect them to come to you at all times.”

The panel discussions on how general information and sports have now become among the most sought after queries on the Internet, brought to the fore interesting insights during the debates. Another interesting point that was surfaced was about the progress of web-based distribution in the mobile-world. The other discussions over the day included debates on music distribution and growth of gaming in the digital space.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve