Top Story

e4m_logo.png

Home >> Digital >> Article

IAMAI Entertainment 2.0: Digital entertainment riding high

03-November-2007
Font Size   16
Share
IAMAI Entertainment 2.0: Digital entertainment riding high

At the ‘Entertainment 2.0’ conference by Internet and Mobile Association of India (IAMAI) in Mumbai on November 2, the association chose to discuss on digital entertainment, which is one of the most burning topics at present for the Internet and mobile industry. It was observed that with the proliferation of the two media, more forms of entertainment are being consumed on a daily basis by millions. With the potential inflow of money from these relatively new channels of distribution, the industry got an opportunity at the conference to discuss challenges and new opportunities.

In a panel discussion about movies moving onto the small screens of computers and mobile phones, the talk veered towards the importance of using the medium optimally for distributing content. Some issues that rose during the discussions included transparency of available data; revenue models; and technological aspects, among many others.

An interesting observation from Jai Maroo, Director, Shemaroo Entertainment, was how consumers were not concerned about backend technologies behind the medium, but they wanted the best quality and service from it. Sunil Nair, CEO, Nautanki TV, agreed, “Go where the consumer is, and don’t expect them to come to you at all times.”

The panel discussions on how general information and sports have now become among the most sought after queries on the Internet, brought to the fore interesting insights during the debates. Another interesting point that was surfaced was about the progress of web-based distribution in the mobile-world. The other discussions over the day included debates on music distribution and growth of gaming in the digital space.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions