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Hutch unveils new mobile technology, introduces ‘Full Song Download’

29-April-2006
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Hutch unveils new mobile technology, introduces ‘Full Song Download’

Mobile telephony and the music industry together have taken a significant step to provide full entertainment to customers with convenience. Hutch is one such telecom provider, to introduce an innovative service, ‘Full Song Download’. Taking the first step, Hutch along with Hungama Mobile, Filmkraft and T-Series, has announced the music premier of the eagerly awaited movie ‘Krissh’ through this service.

Under the Full Song Download initiative, Hutch subscribers can downloads complete songs across several categories like Bollywood, International, Indipop and Regional hits among others on their cellphones through PlanetHutch. Come May 15, and this service will be available to Hutch post-paid and pre-paid customers across all circles (except Maharashtra, Goa, Tamil Nadu and Kerala).

Speaking on the new service, Naveen Chopra, Chief Marketing Officer, Hutchison Essar, said, “Hutch customers can now purchase their favourite songs at their convenience anywhere and anytime on their Hutch phones. This innovation allows our customers to download full songs of outstanding sound quality at a faster download speed. Taking the first step, we are delighted to premier the music of ‘Krissh’ on the Full Song Download service in association with Hungama Mobile and Filmkraft.”

The Full Song Download service at present is compatible with nine popular Nokia handsets (including the Nokia 6600), which are being used by more than five lakh Hutch customers. This service is available at a charge starting as low as Rs 20 per song.

To download complete songs, Hutch customers will first have to download the music player available free of cost from PlanetHutch. This will allow customers to download and enjoy their favourite songs on their Hutch phones and personalise it by creating various playlists.

“Hungama Mobile has always believed in introducing new innovations in mobile entertainment to capture the imagination of the Indian youth. The launch of full length music on the mobile today is a step in that direction,” said Neeraj Roy, Managing Director and CEO, Hungama Mobile.

Rakesh Roshan, Managing Director, Filmkraft, said, “I congratulate Hutch and Hungama Mobile on this first step into a whole new realm of mobile technology. I’m glad my film, ‘Krissh’, which in many ways is a first of a kind, is the first collaboration with this new service.”

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