Hutch teams up with Microsoft to deliver first mobile search engine

Hutch teams up with Microsoft to deliver first mobile search engine

Author | exchange4media News Service | Friday, Mar 30,2007 9:39 AM

Hutch teams up with Microsoft to deliver first mobile search engine

Hutch has tied up with Microsoft to offer live search on mobile to its customers. This gives users access to an easy-to-use mobile search engine content like ringtones, images, videos and games.

Harit Nagpal, MD, Hutch, said, “We have always believed in giving our customers services that help simplify their lives. We have collaborated with Microsoft on an open access principle to help us achieve this objective. With this initiative, Hutch will provide the entire Windows Live suite of services to its customers over a period of time.”

According to Jaspreet Bindra, Country Manager, Microsoft Online Services Group, said, “This service is the first of its kind for mobile users in India; one that allows you to discover information or content at the press of a single button on your mobile phone. Discoverability will now become the ‘killer’ application on the mobile phone. With Live Search for mobile on Hutch phones, the consumer is just one click away from his or her favourite content. This initiative with Hutch builds on our great existing relationship and commitment to help consumers find the information they are looking when they are on the go.”

Through this partnership, Microsoft has powered Hutch’s mobile portal PlanetHutch, and has built and managed Hutch’s Fun Cards platform. These are prepaid card for downloading value added services for its customers. Microsoft and Hutch will be extending this alliance to allow advertisers and content partners to reach mobile customers. Also included in the alliance are Windows Live services such as Windows Live Messenger, Windows Live Hotmail and Windows Live Spaces. Through these community-driven services, Hutch customers will soon be able to access their online world of relationships, information and interests from their Hutch phones.

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