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Hutch offers Chota Recharge card for as low as Rs 10

29-September-2005
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Hutch offers Chota Recharge card for as low as Rs 10

Hutch has launched a new 'Chota Recharge' card for all Hutch and Orange pre-paid users across the country. Hutch pre-paid users can now recharge for as low as Rs 10 and enjoy full talktime.

'Chota Recharge' will make pre-paid usage even more affordable for Hutch's existing and potential users, leading to a significant change in pre-paid usage patterns and the mobile industry as a whole. This first-of-its-kind pricing innovation will ensure more talktime at the same cost and, therefore, more value for money.

Speaking at the launch of 'Chota Recharge', Naveen Chopra, Corporate Vice-President - Group Marketing, Hutchison Essar, said, "This pricing innovation will bring a significant change in the pre-paid industry as we know it. Going mobile will now become more affordable… low cost recharges with full talktime will encourage increased usage. Pre-paid users now have the absolute freedom to recharge and use their mobile phones within their budgets by giving them full value for money."

This new price card is aimed at encouraging usage tremendously as earlier, with the Rs 199 product, which had a validity of 30 days; customers were discouraged to recharge more as the lowest recharge available was Rs 55/Rs 60 and that too had an access fee, which was deducted. Not all subscribers could afford this.

The factor to this is that one can now recharge any number of times within the validity period without paying any extra access fee. This means that one will enjoy full talktime on the subsequent recharges.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.