Hutch tied up with Nokia and Kodak to launch the “click and print” MMS service.
The alliance would enable Hutch users to send clicked photos and have them delivered at home.
The service would be available to all Hutch GPRS users for a fee of Rs 12 per print, for five prints. The cost would however be more if number of prints were less than five.
Hutch “click and print” service was currently available on Nokia’s 7650, 6600, 3660 and 3650 handsets.
Sunil Sood, chief executive officer Hutch Kolkata said, falling GPRS handset prices and development of user-friendly applications were the key drivers for MMS usage.
At present, the number of Hutch GPRS users were 1.5 lakh, up 15 times from 10,000 in February, last year.
However, Sood pointed out, the number of GPRS-enabled handsets being used by Hutch subscribers were close to a million and therefore the potential was immense.
GPRS services was available for a rental of Rs 99 per month while MMS was free. MMS usage on the Hutch network had also increased 20 times from an average of 3,000 MMS in February last year to 60,000 MMS today. Hutch’s subscriber base in India was around 4.8 million.