Hungama.com has entered into a strategic alliance with the Radiate Group. The Radiate group is a network of agencies across 60 countries, each specialising in various disciplines of promotions marketing.
Virtual Marketing India Ltd, the company that owns South Asia's largest promotions marketing portal Hungama.com, has been in business for the past five years. Its Promotions marketing business is spread across Digital - Internet and Mobile, Events and Promotions, Entertainment and CRM and Loyalty Programme management.
Commenting on the tie-up, Neeraj Roy, Managing Director & CEO, Hungama, said, "We see tremendous synergy between Hungama and the Radiate Group as we can now share the experience of Radiate across multiple markets with our existing relationships in India. The Indian market is growing at a furious pace and Hungama's Entertainment and Promotions business will be able to share the best practices of Radiate and its learnings in over 60 markets to our clients in India. Hungama has been at the forefront of using new age media such as internet and mobile and fusing it with entertainment, ground activations and promotions to the benefit of its clients and we are looking at growing this franchise along with Radiate."
Cameron Parsons, Managing Director, Radiate Asia, added, "Asia is storming onto the world stage as a consumer powerbase, The Radiate Group recognises the critical importance of establishing strong partnerships with best in class agencies in these markets. India is pivotal to our global strategy of providing comprehensive local strategic and tactical capabilities around the globe. Hungama.com represents our ideal partner, with the skills, scope and relationships that fit well with our network. We are excited at the enormous possibilities the joining of these two forces will deliver to both local and global brand clients."
Globally the space of promotions marketing is finding enhanced interest with clients as they are seeking interactive experiences for their consumers. The Retail revolution in India makes for an ideal shift toward experiential marketing. The Radiate Group specializes in six key areas, Retail, Entertainment, Sport, Lifestyle, B2B and Music. The Radiate Group is a part of Omnicom, the world's largest marketing services company.