Top Story

e4m_logo.png

Home >> Digital >> Article

Hungama.com ties up with The Radiate Group

01-April-2005
Font Size   16
Hungama.com ties up with The Radiate Group

Hungama.com has entered into a strategic alliance with the Radiate Group. The Radiate group is a network of agencies across 60 countries, each specialising in various disciplines of promotions marketing.

Virtual Marketing India Ltd, the company that owns South Asia's largest promotions marketing portal Hungama.com, has been in business for the past five years. Its Promotions marketing business is spread across Digital - Internet and Mobile, Events and Promotions, Entertainment and CRM and Loyalty Programme management.

Commenting on the tie-up, Neeraj Roy, Managing Director & CEO, Hungama, said, "We see tremendous synergy between Hungama and the Radiate Group as we can now share the experience of Radiate across multiple markets with our existing relationships in India. The Indian market is growing at a furious pace and Hungama's Entertainment and Promotions business will be able to share the best practices of Radiate and its learnings in over 60 markets to our clients in India. Hungama has been at the forefront of using new age media such as internet and mobile and fusing it with entertainment, ground activations and promotions to the benefit of its clients and we are looking at growing this franchise along with Radiate."

Cameron Parsons, Managing Director, Radiate Asia, added, "Asia is storming onto the world stage as a consumer powerbase, The Radiate Group recognises the critical importance of establishing strong partnerships with best in class agencies in these markets. India is pivotal to our global strategy of providing comprehensive local strategic and tactical capabilities around the globe. Hungama.com represents our ideal partner, with the skills, scope and relationships that fit well with our network. We are excited at the enormous possibilities the joining of these two forces will deliver to both local and global brand clients."

Globally the space of promotions marketing is finding enhanced interest with clients as they are seeking interactive experiences for their consumers. The Retail revolution in India makes for an ideal shift toward experiential marketing. The Radiate Group specializes in six key areas, Retail, Entertainment, Sport, Lifestyle, B2B and Music. The Radiate Group is a part of Omnicom, the world's largest marketing services company.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign