Hungama Mobile has won the ‘Best Marketing Campaign in Mobile Entertainment’ award organised by the Mobile Entertainment Forum (MEF). The Award (MEFFYS) was given for Hungama Mobile’s packaging of mobile entertainment content for the James Bond film ‘Casino Royale’. This consumer activation was undertaken with Hutch.
This is the first award for an Indian entry in the competition. The awards were judged by an eminent panel of judges from the fields of entertainment, media and mobile networks.
Speaking on the win, Saleem Mobhani, COO, Hungama Mobile, said, “It is a great honour to be presented with one of industry’s top recognition and we are extremely elated that our Casino Royale campaign with Hutch for content download has proved to be a huge hit among the jury at the Meffys.”
Presenting the award, Rimma Perelmuter, Executive Director, MEF, remarked, “The Casino Royale campaign was a clear favourite with the judges for its simple yet effective use of the Bond franchise to market the new film, while encouraging millions of fans to download clips to their mobiles.”
For the campaign, Hungama Mobile had tied up with Hutch to provide mobile entertainment content for all 20 Bond back catalogue movies, as well as the most recent ‘Casino Royale’, across content categories such as music, imagery, video and games. The exclusive content available also includes ‘The making of …’ and ‘Behind the screens’. This association was used to enhance mobile entertainment content consumption among Hutch subscribers and acquire new ones.