Top Story


Home >> Digital >> Article

Hungama Mobile, T-Series bring SRK on mobile screens

Font Size   16
Hungama Mobile, T-Series bring SRK on mobile screens

Shah Rukh Khan’s return to the small screen has been a talking point for many over the past few weeks. But now he has gone into an even a smaller screen – the mobile phone screen. In a novel initiative, Hungama Mobile and T-Series joined hands to allow mobile users to download the ‘Kar Le Kar Le Koi Dhamaal’ music video even before it hits the music stores.

The company believes that this is for the first time in Asia that the music will be available for downloading on mobile phones before it is available in music stores.

Along with this, several other services such as the ‘Full Music’ monophonic ringtones, polytones, Ringback tones wallpapers, etc. will also be available, which will be suitable for every type of mobile phones.

Speaking about the initiative, Neeraj Roy, MD and CEO, Hungama Mobile, said, “We sincerely appreciate the support of Shah Rukh, who in his own way encouraged this step. Experiencing the success and looking at the potential in mobile content market, we are delighted to partner with T-Series.”

Commenting about the association, Bhushan Kumar, CMD, T-Series, said, “Considering our long association with Hungama Mobile, we are delighted to take it one step further for the mobile content industry. The combination of SRK with Hungama makes us confident of this initiative being a great success.”

SRK said, “Gen X is definitely going to be excited with such exciting features and I can say now that mobile phones will be the next new destination for music.”


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions