Shah Rukh Khan’s return to the small screen has been a talking point for many over the past few weeks. But now he has gone into an even a smaller screen – the mobile phone screen. In a novel initiative, Hungama Mobile and T-Series joined hands to allow mobile users to download the ‘Kar Le Kar Le Koi Dhamaal’ music video even before it hits the music stores.
The company believes that this is for the first time in Asia that the music will be available for downloading on mobile phones before it is available in music stores.
Along with this, several other services such as the ‘Full Music’ monophonic ringtones, polytones, Ringback tones wallpapers, etc. will also be available, which will be suitable for every type of mobile phones.
Speaking about the initiative, Neeraj Roy, MD and CEO, Hungama Mobile, said, “We sincerely appreciate the support of Shah Rukh, who in his own way encouraged this step. Experiencing the success and looking at the potential in mobile content market, we are delighted to partner with T-Series.”
Commenting about the association, Bhushan Kumar, CMD, T-Series, said, “Considering our long association with Hungama Mobile, we are delighted to take it one step further for the mobile content industry. The combination of SRK with Hungama makes us confident of this initiative being a great success.”
SRK said, “Gen X is definitely going to be excited with such exciting features and I can say now that mobile phones will be the next new destination for music.”