Hungama Mobile has announced a strategic partnership with FTV for its mobile and online content. The fashion and lifestyle channel has also launched an India-centric fashion portal, Ftv.co.in, with community features like blogs, exclusive videos, designer sections, fashion news and interactive features like games, etc.
Commenting on the development, Tarun Srivastava, Business Head, Fashion TV India, said, “Keeping in mind the world’s growing interest in the Indian fashion industry and the consequent need for a user-friendly platform to reach out to the masses, our decision to partner with Hungama Mobile brings us utmost delight. This service will enable consumers to be in the loop of what world fashion has to offer. As we move forward, we are looking forward to offering innovative and popular digital entertainment to our Indian users.”
“It is observed that consumers worldwide are moving towards more interactive content. Am proud to announce our association with Fashion TV, which will definitely give the mobile VAS industry a new dimension, and am confident will be accepted by the audience with open arms,” said Neeraj Roy, MD and CEO, Hungama Mobile.
The mobile content would be made available across various categories as images, videos, ring tones, games and many other features. The tie-up will enable Indian consumers to download fashion videos, profiles of models and designers, photo shoots, and fashion tips by FTV.
FTV Mobile will be marketed both to the consumer and marketers, along with the FTV India website, ftv.co.in The website will cover fashion celebrities, blogs, community feature (My F Mag), exotic holiday destinations, FTV merchandise, videos, fashion calendars, lifestyle tips, contests and Diamond Club memberships.