Top Story


Home >> Digital >> Article

Hungama Mobile launches software to curb piracy in M&E space

Font Size   16
Hungama Mobile launches software to curb piracy in M&E space

Hungama Mobile has joined hands with UK-based Friend Media Technology Systems (FMTS) to provide solutions to curb piracy. With a latest technological innovation ‘eXposé’, the two companies will offer customised software solutions for the media and entertainment industries, thus empowering them to identify and control the use and misuse of their intellectual properties and brands.

Speaking on the initiative, Neeraj Roy, MD and CEO, Hungama Mobile, said, “The Indian film and television industry has been facing a daunting task of growing piracy and the infringement of intellectual properties as movies, serials, songs, etc. are illegally downloaded through the Internet. With the advent of growing piracy, there is an urgent need for stronger and foolproof solutions to curb the ever-growing menace. With the launch of eXposé software, digital world will have a more vigilant approach towards piracy. ”

Roy added that Hungama would cover the music and video segment in the online space initially, and would the next platform to be targeted would be mobile segment.

“Friend Media provides companies with a unique data analysis algorithm solution that monitors a vast array of sources on the Internet, from peer-to-peer networks to discussion forums and newsgroups. The solution works at three levels. Firstly, FMTS provides monitoring services and identifies the starting point. Secondly, it removes content from the site and sends infringement notices to the people concerned, and lastly uses the data in a positive way to understand how specific content is accepted,” added Jonathan Friend, Director of Engineering, FMTS.

eXposé leverages data analysis algorithms that monitor a vast array of sources on the Internet. This helps in tracking across the World Wide Web the exact source: be it an individual or a community, from where a company’s intellectual properties and brands are pirated and distributed. eXposé encompasses various advantages like accurate real-time monitoring, C&D notices, competitor and market awareness, monitor public profile and global dissemination.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...