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Hungama Mobile launches software to curb piracy in M&E space

03-January-2008
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Hungama Mobile launches software to curb piracy in M&E space

Hungama Mobile has joined hands with UK-based Friend Media Technology Systems (FMTS) to provide solutions to curb piracy. With a latest technological innovation ‘eXposé’, the two companies will offer customised software solutions for the media and entertainment industries, thus empowering them to identify and control the use and misuse of their intellectual properties and brands.

Speaking on the initiative, Neeraj Roy, MD and CEO, Hungama Mobile, said, “The Indian film and television industry has been facing a daunting task of growing piracy and the infringement of intellectual properties as movies, serials, songs, etc. are illegally downloaded through the Internet. With the advent of growing piracy, there is an urgent need for stronger and foolproof solutions to curb the ever-growing menace. With the launch of eXposé software, digital world will have a more vigilant approach towards piracy. ”

Roy added that Hungama would cover the music and video segment in the online space initially, and would the next platform to be targeted would be mobile segment.

“Friend Media provides companies with a unique data analysis algorithm solution that monitors a vast array of sources on the Internet, from peer-to-peer networks to discussion forums and newsgroups. The solution works at three levels. Firstly, FMTS provides monitoring services and identifies the starting point. Secondly, it removes content from the site and sends infringement notices to the people concerned, and lastly uses the data in a positive way to understand how specific content is accepted,” added Jonathan Friend, Director of Engineering, FMTS.

eXposé leverages data analysis algorithms that monitor a vast array of sources on the Internet. This helps in tracking across the World Wide Web the exact source: be it an individual or a community, from where a company’s intellectual properties and brands are pirated and distributed. eXposé encompasses various advantages like accurate real-time monitoring, C&D notices, competitor and market awareness, monitor public profile and global dissemination.

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