Hungama Digital Media has launched Hungama MyPlay, an interactive music application for Facebook users. The application brings users a massive library of nearly two lakh songs ranging from latest Bollywood releases, ghazals, devotional content and Indian languages tunes.
Facebook users can add this application to their profile pages and play their favourite songs via live streaming. It also allows them to share their play lists with friends. This apart, Hungama Digital Media holds the digital rights to content hosted on Hungama.com and Hungama MyPlay Facebook application, thus providing users with authentic quality and legal content.
However, the embedded Facebook applications are not supported by mobile devices and thus are not available on mobile.
In conversation with exchange4media, Siddhartha Roy, COO, Consumer Business, Hungama, said, “Hungama MyPlay application for Facebook is here to provide social networking users with digital entertainment and interactivity around their favourite entertainment. The massive library of Hungama MyPlay enables Facebook users to enjoy their favourite entertainment while they connect with their friends on social networks.”
While the Facebook application may be yet another initiative from Hungama to get interactive with users on social networking sites, it can also be seen as yet another initiative from the digital media entertainment company to curb the menace of piracy in the Indian entertainment industry, especially by fixing the right price for consumers.