Top Story

e4m_logo.png

Home >> Digital >> Article

Hungama Digital Media launches music application for Facebook users

01-February-2010
Font Size   16
Share
Hungama Digital Media launches music application for Facebook users

Hungama Digital Media has launched Hungama MyPlay, an interactive music application for Facebook users. The application brings users a massive library of nearly two lakh songs ranging from latest Bollywood releases, ghazals, devotional content and Indian languages tunes.

Facebook users can add this application to their profile pages and play their favourite songs via live streaming. It also allows them to share their play lists with friends. This apart, Hungama Digital Media holds the digital rights to content hosted on Hungama.com and Hungama MyPlay Facebook application, thus providing users with authentic quality and legal content.

However, the embedded Facebook applications are not supported by mobile devices and thus are not available on mobile.

In conversation with exchange4media, Siddhartha Roy, COO, Consumer Business, Hungama, said, “Hungama MyPlay application for Facebook is here to provide social networking users with digital entertainment and interactivity around their favourite entertainment. The massive library of Hungama MyPlay enables Facebook users to enjoy their favourite entertainment while they connect with their friends on social networks.”

While the Facebook application may be yet another initiative from Hungama to get interactive with users on social networking sites, it can also be seen as yet another initiative from the digital media entertainment company to curb the menace of piracy in the Indian entertainment industry, especially by fixing the right price for consumers.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve