Top Story

e4m_logo.png

Home >> Digital >> Article

Hugo Boss partners with SapientNitro for Digital services

02-February-2016
Font Size   16
Share
Hugo Boss partners with SapientNitro for Digital services

 The well known German premium fashion brand Hugo Boss has appointed SapientNitro, part of the Publicis.Sapient platform, as its new digital lead agency. The aim is to enhance the omnichannel experience for consumers and redefine how content and commerce can be merged across channels.

Commenting on this announcement, Gerd von Podewils, Senior Vice President Global Communication, Hugo Boss said, “With SapientNitro, we have appointed a partner that represents our global approach to creating compelling brand experiences, driven by state-of-the-art technology. The ongoing digital revolution confirms our decision to transform from a vertically integrated retailer to a data- and experience-driven fashion brand, the multiple paths to purchase of today’s customer.”

At the core of the partnership, SapientNitro will run the brand’s digital platforms, including the primary website hugoboss.com.

“The appointment of SapientNitro as Hugo Boss’ digital agency is an important moment for both partners. What was separated before – e-commerce and an exciting brand experience – will join forces in a unique and highly personalized hub page concept in the future. We will bring the brand's strong, global, physical presence far closer to the increasing number of customers who experience fashion digitally,” added Nigel Vaz, Global Chief Strategy Officer and SVP Europe at SapientNitro

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.