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Httpool launches ‘AdPlatform’ in India

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Httpool launches ‘AdPlatform’ in India

Httpool, an international online and mobile advertising provider with focus on emerging markets, is expanding the portfolio of its offerings in India. The company has recently launched AdPlatform – a self-serving online and mobile advertising platform, providing publishers a free ad managing solution, an exchange and an optimisation system.

AdPlatform maximises the potential of mobile and secondary online inventory of its local and international publishers by combining the broadest range of advertising formats, targeting options and pricing models from its proprietary and partner ad networks and ad exchanges, said an official release.

Aljosa Jenko, Founder and CEO, Httpool Group said, “India is one of the most important markets for Httpool. We are committed to introduce most advanced online and mobile solutions, best practices and international expertise across emerging markets to help our clients.”

Adding to that, Sunny Nagpal, Partner and Managing Director, Httpool India said, “In India, there has been a strong need for an integrated solution providing advertisers a possibility to effectively manage campaigns across multiple platforms and publishers to optimise their ad inventory across multiple platforms through a single point. AdPlatform is in the best position to fill the gap.”

“Besides its AdPlatform, Httpool is planning to introduce Predictive Behavioral Targeting and Cross Exchange Management as well within 2012,” added Nagpal.

For the record, Httpool is an online and mobile advertising providers with focus on emerging markets. Httpool provides a broad range of online and mobile advertising products and services on emerging markets from a single point.

Httpool India was launched in 2011 and has offices in Mumbai, Delhi and Bangalore. In the last months Httpool successfully executed over 500 campaigns across online, mobile, search and social, partnering with agencies and supporting major brands, such as Airtel, Sony Ericsson, Nokia, Cadbury, Tourism Australia, USL, National Geographic, to name a few.

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