Top Story

e4m_logo.png

Home >> Digital >> Article

HT NEXT goes online, focuses on interactivity

04-May-2004
Font Size   16
HT NEXT goes online, focuses on interactivity

HT NEXT established its Internet presence today under the name HTNext.com. The entire print edition of HT NEXT would be available online. In addition, the online version presents two sections called ‘Trendy Teens’ and ‘Juniors’ to cater to specific segments of the youth. ‘Trendy Teens’ has sections such as career tips, space trek, e-humor, mixed bag and fight it out. ‘Juniors’ has sections such as summer camps, around the world and other sections that are targeted at readers below age 12.

HTNext.com also has a number of interactive components such as ‘My Space’ where surfers can submit their contributions, ‘Ask the Expert’ wherein clinical psychologist Seema Sharma will attempt to solve problems of the youth, ‘Netpals’ an online version of pen pals and a daily opinion poll.

“We would be launching many more interactive features to HTNext.com in order to increase the overall value delivered to our audience. In a few weeks you would see a contest zone which would have around 15 contests at a time updated regularly where participants stand a chance to win attractive prizes. Youth is a huge market and HTNext.com would be the ideal tool for us to reach the growing youth segment,” said Sanjay Trehan, Chief Executive - Internet, HT Media Ltd.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...