Top Story


Home >> Digital >> Article

HT Mobile Solutions acquires social media agency Webitude

Font Size   16
HT Mobile Solutions acquires social media agency Webitude

HT Mobile Solutions, the mobile solutions organisation from HT Media, has announced its acquisition of Webitude, a Gurgaon-based social media organisation. With this acquisition, the company intends to offer strong digital solutions that leverage the combined power of mobile and social media under an umbrella brand Digital Quotient, which will operate with the mantra ‘Go Mobile, Get Social’.

Commenting on the acquisition, Vinish Kathuria, COO, HT Mobile Solutions said, “The Indian digital marketing landscape can be summarised by three megatrends – explosive growth in mobile usage, social media and videos consumption. As Digital Quotient, we’re going to be able to offer our clients a rich array of solutions across mobile and social media, and leverage the power of multimedia to help establish a strong, meaningful connect with consumers.”

As per the latest estimates for India, there are over 850 million mobile phones, with usage of internet on mobile phones already much higher than that of desktops. Social media is a hugely popular online activity in the country, with Facebook expecting to end the year at over 90 million users and YouTube recently claiming 50 million users in India. Globally, too, social media usage on mobile is on the rise, with a recent report stating that over 70 per cent of Facebook’s 1 billion+ worldwide users access the service on mobile phones.

Santosh Kumar, Co-founder, Webitude said, “We are looking forward to leveraging the scale and the mobile acumen of the HT Group to take our offerings to the next level. While we will retain our identity as Webitude and continue to operate our agency business, we will now also operate as part of the larger group, Digital Quotient, where social and mobile will together drive exponentially higher value.”

Girish Mahajan, Co-founder, Webitude added here, “Add to the existing social media capabilities at Webitude, the mobile expertise of HTMobile, and the result is value for clients that very few in this business provide.” 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow