HT Mobile Solutions, the mobile solutions organisation from HT Media, has announced its acquisition of Webitude, a Gurgaon-based social media organisation. With this acquisition, the company intends to offer strong digital solutions that leverage the combined power of mobile and social media under an umbrella brand Digital Quotient, which will operate with the mantra ‘Go Mobile, Get Social’.
Commenting on the acquisition, Vinish Kathuria, COO, HT Mobile Solutions said, “The Indian digital marketing landscape can be summarised by three megatrends – explosive growth in mobile usage, social media and videos consumption. As Digital Quotient, we’re going to be able to offer our clients a rich array of solutions across mobile and social media, and leverage the power of multimedia to help establish a strong, meaningful connect with consumers.”
As per the latest estimates for India, there are over 850 million mobile phones, with usage of internet on mobile phones already much higher than that of desktops. Social media is a hugely popular online activity in the country, with Facebook expecting to end the year at over 90 million users and YouTube recently claiming 50 million users in India. Globally, too, social media usage on mobile is on the rise, with a recent report stating that over 70 per cent of Facebook’s 1 billion+ worldwide users access the service on mobile phones.
Santosh Kumar, Co-founder, Webitude said, “We are looking forward to leveraging the scale and the mobile acumen of the HT Group to take our offerings to the next level. While we will retain our identity as Webitude and continue to operate our agency business, we will now also operate as part of the larger group, Digital Quotient, where social and mobile will together drive exponentially higher value.”
Girish Mahajan, Co-founder, Webitude added here, “Add to the existing social media capabilities at Webitude, the mobile expertise of HTMobile, and the result is value for clients that very few in this business provide.”