HT Media is sparing no efforts to promote its new job portal Shine.com. The job portal was launched by Firefly eVentures, a 100 per cent subsidiary of HT Media, about one and a half months back. A campaign conceptualised by Lowe is breaking on June 6. Anand Suspi, Creative Director, Lowe, is the brains behind the campaign.
Firefly eVentures is HT Media’s latest initiative that will be focussing on building brands and businesses in the new media space. Amit Garg, Business Head of Firefly eVentures, explained, “The way the Indian economy is growing, there is currently a huge unmet demand for truly smart, competent and talented individuals. Shine.com is the place where organisations can find such high-quality candidates, and this is the message that we are conveying through our launch campaign.”
Garg further said that the brand had aggressive media plans for the whole year, starting with its multimedia launch burst across TV, Internet, print, OOH, radio, cinema, as well as below-the-line activities. The TVC is breaking on June 6 across all entertainment and news channels.
Mohit Beotra, Executive Vice-President, Lowe Delhi, said, “This is a campaign where we have worked closely together with the Firefly Team from the very beginning, and have thus been involved with the evolution of the brand’s strategy.”
He added, “The core creative idea is ‘Where are the good guys’? The idea behind this is that there are actually plenty of positions which are available across organisations, but truly deserving, competent candidates are missing. And as the newest, most sophisticated career site in India, Shine.com matches the good candidates with the good positions – this is why the tagline for the brand is ‘Better Careers for Better People’.”