Top Story

e4m_logo.png

Home >> Digital >> Article

HT Media’s Firefly eVentures acquires social networking site Desimartini.com

22-November-2007
Font Size   16
Share
HT Media’s Firefly eVentures acquires social networking site Desimartini.com

Firefly eVentures Ltd, the wholly owned Internet subsidiary of HT Media Ltd, has acquired social networking site Desimartini.com in an attempt to enter one of the fastest growing segments in the Indian Internet space.

“Localisation is the norm all around and as broadband penetration improves, we can see phenomenal opportunity and growth in the Internet in India. This acquisition in the social networking space is the first step towards expanding our Internet base. We are exploring other new online businesses such as gaming, e-commerce and classifieds,” said Amit Garg, Business Head-Internet, HT Media.

Garg added that HT Media had plans to launch online portals in jobs, matrimonial, real estate and auto verticals – areas wherein classifieds pages of newspapers currently dominate, and where Hindustan Times has a strong presence in some markets.

Pahwa Knowledge Based Services had launched Desimartini.com late last year. The social networking website is funded by the Pahwa Group of Companies and has a membership base of 250,000. It attracts around 2.5 million page views a month.

However, as compared to some existing players, Desimartini has fewer users. “It may look like we are late in getting into the local social networking business, but the Internet business is still in its infancy and not mature in India,” explained Garg.

According to Parijat Chakraborty, Vice President, TNS Global, “Users will experiment with multiple sites till they find one that suits them best. The key is to carve a distinct niche and provide a good value proposition to the user.” As is known, TNS Global is a business information and research firm.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends