Targeting to be a part of, what it calls, the ‘e-Zindegi’ of the high-end consumers and the ‘Liberalisation Child’, who look at PCs as a life style statement for complete digital entertainment, Hewlett-Packard India launched a new range of HP Pavilion desktops on October 25.
The high performance PC has the power to simultaneously perform different demanding tasks such as watching a DVD while recording a live TV programme or playing an interactive game while downloading a movie in the background, at the same time enabling the user to listen to his/her music collection at home with theatre quality surround sound.
Speaking on the occasion, P Krishnakumar, Country Manager, Consumer Durables, HP, said, “This new desktop is meant for the growing demand from a section of the market which looks for a home PC for complete digital entertainment of the whole family rather than merely for accessing the Internet.”
The new Pavillion PC comes at an initial price of Rs 35,500 excluding taxes, with Pentium IV and 160 GB hard disk. It also supports features like High-Definition video, online spotlight, LightScribe and Extreme DVD.
Currently, HP is the leader in the consumer desktop space with a market share of 16.6 per cent.