Hover.in, a start-up set up in 2008 that builds ‘user engagement’ platforms that deliver the best of web using tooltips, has now launched a new product, called HasLaunched. It is a user engagement platform for platform marketing.
HasLaunched aims to revolutionise intext marketing, where using Hover technology the marketer can gain an edge over just having a text highlighted as has been the case in the past. HasLaunched makes it possible to put the actual image and message of the product when a user hovers over targeted keywords. This makes it possible to give an edge to the marketer while doing digital marketing and getting better recall from users.
Commenting on the product, Bhaskar Kode, Co-founder and CEO, Hover.in, told exchange4media, “We believe the product gives an edge to the marketer than just mere highlighting the words. Also, for the publisher it gives increased page views. For the past one year, we have been piloting with oneindia.com and the response has been positive. Also, we have the technology to do multi-lingual intext advertising, which is probably the first in India.”
He added, “In three years, we expect Hover and HasLaunched to be the largest source of revenue for multi-lingual portals in India.”
Hover.in has a sales and distribution partnership with NetworkPlay. It is also looking to launch HasLaunched via mobile phones by September this year. This would give a wider and much accessible platform to advertisers and publishers to target people who are on the move.