Top Story

e4m_logo.png

Home >> Digital >> Article

Housing.com acquires HomeBuy360 for USD 2 million

18-August-2015
Font Size   16
Housing.com acquires HomeBuy360 for USD 2 million

Housing.com today announced the acquisition of HomeBuy360, a cloud based Sales Lifecycle Management Platform that connects developers, agents and buyers.  The deal was closed for a sum of USD 2 million towards purchase of 100 per cent equity of HomeBuy360.

Leveraging this platform, developers and agents can streamline the entire sales lifecycle, by tracking inventory, managing customer relations and in effect drive efficiencies in their sale operations. This will help reduce costs for 20,000+ developers in the realty ecosystem. This acquisition will also fortify Housing.com’s Data Science Lab (DSL) with data on inventory and transactions in the real estate sector.

Commenting on the acquisition, Rishabh Gupta, iCEO and COO Housing.com stated, “Developers are key stakeholders to drive efficiency in the Indian real estate sector. Our vision is that every developer uses HB360 to bring down their sales and operating costs. This will help in reduction of property prices eventually benefitting the consumers.”

Rajat Kothari, Founder and CEO, HomeBuy360 said, “The Indian real estate sector is witnessing tremendous growth and traction but it is still highly unorganised, posing significant challenges for the entire ecosystem. With less than 10 per cent of developers currently using CRM for their back end and customer connect operations, we have a huge market opportunity ahead of us. Housing.com has today established itself as a disrupter with innovative products and solutions. Its strong developer network pan India will allow us to further scale our business nationally.”

Earlier this year, Housing.com had acquired Indian Real Estate Forum (IREF), a platform providing property information to consumers and Realty BI to empower property buyers and financial institutions to assess risks and take informed decisions. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign