Housing.com today announced the acquisition of HomeBuy360, a cloud based Sales Lifecycle Management Platform that connects developers, agents and buyers. The deal was closed for a sum of USD 2 million towards purchase of 100 per cent equity of HomeBuy360.
Leveraging this platform, developers and agents can streamline the entire sales lifecycle, by tracking inventory, managing customer relations and in effect drive efficiencies in their sale operations. This will help reduce costs for 20,000+ developers in the realty ecosystem. This acquisition will also fortify Housing.com’s Data Science Lab (DSL) with data on inventory and transactions in the real estate sector.
Commenting on the acquisition, Rishabh Gupta, iCEO and COO Housing.com stated, “Developers are key stakeholders to drive efficiency in the Indian real estate sector. Our vision is that every developer uses HB360 to bring down their sales and operating costs. This will help in reduction of property prices eventually benefitting the consumers.”
Rajat Kothari, Founder and CEO, HomeBuy360 said, “The Indian real estate sector is witnessing tremendous growth and traction but it is still highly unorganised, posing significant challenges for the entire ecosystem. With less than 10 per cent of developers currently using CRM for their back end and customer connect operations, we have a huge market opportunity ahead of us. Housing.com has today established itself as a disrupter with innovative products and solutions. Its strong developer network pan India will allow us to further scale our business nationally.”
Earlier this year, Housing.com had acquired Indian Real Estate Forum (IREF), a platform providing property information to consumers and Realty BI to empower property buyers and financial institutions to assess risks and take informed decisions.