Hootsuite has announced partnerships with six leading technology and services solutions for social advertising.
Hootsuite now offers the largest social advertising ecosystem of any social media management platform. These partnerships will enable Hootsuite customers to complement their organic social media efforts with optimised social advertising campaigns to drive business results.
Social paid advertising has seen increased investment as brands look to expand customer engagement and ROI beyond organic social posts. According to eMarketer, by 2017, social network ad spending will reach $35.98 billion, representing 16% of all digital ad spending globally.
“More than ever, brands are investing in paid social media advertising to complement their overall social initiatives and marketing campaigns. Hootsuite’s partnerships with these market-leading social ads solutions will help give our enterprise customers a cohesive and comprehensive view into their entire social strategy,” said Matt Switzer, senior vice president of Labs, Corporate and Business Development at Hootsuite.
Hootsuite customers will have the flexibility to choose best-of-breed technology and service solutions to help them manage and optimise social advertising campaigns across major social channels including Facebook, Instagram, Twitter, Pinterest, and Snapchat.
"Nanigans is committed to helping companies achieve the maximum value of social advertising to meet business goals. Nanigans' partnership with Hootsuite will benefit customers by allowing them to take better control of their digital advertising strategy by aligning it with their social media initiatives," said Ben Tregoe, senior vice president of business development at Nanigans.
“The fast pace of social media means that brands have to be agile enough to respond to changes in the market across all digital channels. Kenshoo’s integration with Hootsuite empowers customers to better understand and enhance the impact of their paid and organic social initiatives,” said Tom Affinito, vice president product marketing at Kenshoo.
“As one of Facebook’s fastest growing partners, AdEspresso offers best-in-class optimisation and reporting solutions for Facebook and Instagram ads. The integration with Hootsuite will benefit customers who want to use our solution in conjunction with Hootsuite’s powerful platform to get the most value out of Facebook and Instagram advertising,” said Armando Biondi, co-founder and chief operating officer at AdEspresso.
“We are very excited to be a partner as Hootsuite is one of the best platforms in the market for brands to manage their organic social media efforts. Adaptly will work closely with Hootsuite to provide customers with the paid social media technology, services, and support they need to bolster their existing organic social strategy,” said Nikhil Sethi, CEO at Adaptly.