Top Story

e4m_logo.png

Home >> Digital >> Article

HOOQ appoints Manish Kapoor as Brand Head, India operations

05-May-2016
Font Size   16
Share
HOOQ appoints Manish Kapoor as Brand Head, India operations

HOOQ, Asia’s first premium video-on-demand service, has announced the appointment of Manish Kapoor as the Brand Lead of its India operations. In his role, Kapoor will further push the company’s goals of getting India HOOQ’d by revolutionizing video-on-demand service landscape in India.

HOOQ, a joint venture by Singtel, Sony Pictures Television and Warner Bros, delivers over 30,000 hours of Hollywood and Bollywood blockbusters along with popular regional and local programs to customers anytime, anywhere by enabling them to stream and download their favourite shows on their device or platform of choice. HOOQ will be leveraging Kapoor’s vast experience spanning over 15 years to drive the growth of the brand as the largest over-the-top video service in the region.

Commenting on his new role, Kapoor said, “I am extremely excited be associated with HOOQ and lead its brand narrative in India. Over the Top is a very interesting industry to be in and in my new role I look forward to creating exclusive brand experiences that will fuel the subscriber growth of HOOQ in the coming years.”

Speaking on the new appointment, Salil Kapoor, Managing Director, HOOQ India, said, “We’ve been scouring the country for the right person for this role. I’m delighted and extremely thrilled to have Manish on board at HOOQ India. He is one of the most seasoned brand and marketing professionals. Manish brings with him a deep understanding of the Indian demographics that will help us co-create some interesting campaigns for our growing customer base at HOOQ. “

Prior to HOOQ, Kapoor has worked with Havells India Ltd, handling the entire Group’s portfolio for 17 categories across 3 brands. He was also associated with JWT where he worked as the Associate Vice President and drove multiple brand portfolios such as Lay’s, Mountain Dew, Kurkure, Cheetos, Uncle Chipps, Timex , Central Parc, jeevansaathi.com,naukri.com , 99acres.com and Hero Motors.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Designed and executed by L&K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – Sabse Saste 5 Din’ game is set to revolutionise the shopping experience in India

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K