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Hong Kong Tourism Board launches ‘#DiscoverHongKong Stories’ UGC campaign

02-April-2016
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Hong Kong Tourism Board launches ‘#DiscoverHongKong Stories’ UGC campaign

The Hong Kong Tourism Board has launched ‘#DiscoverHongKong’ Stories UGC campaign’. As a part of the campaign, the photos or videos that the visitors capture during their Hong Kong vacation will double as tokens to enter the campaign and win prizes until April 24.
 
Digital influencers, including number one travel influencer on Instagram Beautiful Destinations, leading YouTube 
creators: the Fung brothers and EvanTubeHD, as well as Taiwanese TV host Rima Zeidan, call for their 17 million 
worldwide fans and visitors to join them to share their incredible Hong Kong stories. 
 
Anthony Lau, Executive Director of Hong Kong Tourism Board (HKTB) said, “Being the first Asian tourism board pioneering a partnership with world’s top influencers to promote destination, HKTB is at the cutting edge of social media by embracing the concept of “Social First” to inspire travelers with powerful and unconventional content and perspectives. In this way, we can effectively reach a wider audience in more meaningful and impactful ways.”

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