Top Story

e4m_logo.png

Home >> Digital >> Article

Hong Kong Tourism Board launches ‘#DiscoverHongKong Stories’ UGC campaign

02-April-2016
Font Size   16
Share
Hong Kong Tourism Board launches ‘#DiscoverHongKong Stories’ UGC campaign

The Hong Kong Tourism Board has launched ‘#DiscoverHongKong’ Stories UGC campaign’. As a part of the campaign, the photos or videos that the visitors capture during their Hong Kong vacation will double as tokens to enter the campaign and win prizes until April 24.
 
Digital influencers, including number one travel influencer on Instagram Beautiful Destinations, leading YouTube 
creators: the Fung brothers and EvanTubeHD, as well as Taiwanese TV host Rima Zeidan, call for their 17 million 
worldwide fans and visitors to join them to share their incredible Hong Kong stories. 
 
Anthony Lau, Executive Director of Hong Kong Tourism Board (HKTB) said, “Being the first Asian tourism board pioneering a partnership with world’s top influencers to promote destination, HKTB is at the cutting edge of social media by embracing the concept of “Social First” to inspire travelers with powerful and unconventional content and perspectives. In this way, we can effectively reach a wider audience in more meaningful and impactful ways.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group