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Guest Column: Harnessing happy customers through digital transformation: Rajesh Kurup

Guest Column: Harnessing happy customers through digital transformation:  Rajesh Kurup

New trends in 2015 highlight the enterprises' focus on ensuring that the potential customer has a positive holistic experience with their brand and remains loyal to it. To achieve this target, enterprises are investing in technology innovations, says Rajesh Kurup, Head - Media & Entertainment Practice, Cybage fullstory image

Interviews
Indraneel Ganguli
Indraneel Ganguli
SVP and Global Head (Brand Marketing & Communication), Tech Mahindra

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. ... Fullinterview Image

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Indian Express and Arré enter into a strategic partnership to create video documentaries

By content@exchange4media.com Wednesday Aug 26, 2015

Documentaries to be distributed across digital and linear platforms globally fullstory image

Post ban, Maggi unveils 'aggressive' campaign with viral video

By content@exchange4media.com Wednesday Aug 26, 2015

Nestle has released a new campaign for Maggi that will only be on the digital platform and it will be “more aggressive” than any campaign done by the company earlier fullstory image

Chandramouli Venkatesan of Mondelez to head jury for the inaugural Maddies Awards

By content@exchange4media.com Tuesday Aug 25, 2015

exchange4media to present the first edition of the Maddies Awards 2015 that honour the best work done in the mobile space and acknowledge innovative campaigns that utilize the power of the mobile medium fullstory image

Trendspotting: Twitter-trolling: the new fad for brands

By Ankur.singh@exchange4media.com Tuesday Aug 25, 2015

In a market where brands are leaving no stone unturned to grab limelight on social media, Twitter-trolling seems to be the latest fad. It all began with a series of start-ups trolling each other, and eventually saw most brands using the medium to 'trend' fullstory image

Komli Media to launch new start-up focused on global mobile apps

By content@exchange4media.com Tuesday Aug 25, 2015

Headquartered in Bangalore, it will focus on the performance marketing space in the app ecosystem fullstory image

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