As Kodaikanal rap video goes viral, HUL breaks silence

As Kodaikanal rap video goes viral, HUL breaks silence

exchange4media reached out to HUL to seek their response to the nature of allegations regarding the company’s mercury contamination of Kodaikanal. An HUL company spokesperson said, the safety of all our employees is our number one priority fullstory image

Indraneel Ganguli
Indraneel Ganguli
SVP and Global Head (Brand Marketing & Communication), Tech Mahindra

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. ... Fullinterview Image


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Archives: News

RAPP India wins digital mandate of Royal Canin

By content@exchange4media.com Saturday Aug 01, 2015

The pet food and nutrition brand aims to fortify its digital presence in India with this new partnership fullstory image

Google starts divorcing Google+ from products

By abhinn@exchange4media.com Friday Jul 31, 2015

In what must have come as no surprise to most tech analysts, Google announced this week that it would be realigning Google+ to make it more focused and will also be doing away with an unpopular requirement that linked Google+ to all other Google products fullstory image

Flipkart goes the Snapdeal way, focuses on targeting sellers

By Ankur.singh@exchange4media.com Friday Jul 31, 2015

Within a gap of a few weeks, Flipkart and Snapdeal have come up with seller-centric units to promote more and more regional entrepreneurs to come to a common platform and sell their products fullstory image

Gingercrush awards digital marketing mandate to aha! inspired

By content@exchange4media.com Friday Jul 31, 2015

The agency will be the brand custodian for the e-commerce portal in the digital domain, and will look after the brand’s entire digital communication fullstory image

Etihad Airways appoints Cheil as global digital and social media agency

By content@exchange4media.com Friday Jul 31, 2015

Following a multi-agency competitive pitch process, the national airline of the United Arab Emirates (UAE) has appointed the Cheil Network to handle its global digital and social marketing activities fullstory image