What does Nielsen's DAR mean for Indian digital ecosystem?

What does Nielsen's DAR mean for Indian digital ecosystem?

The launch of Nielsen’s digital measurement ratings could be a game-changer for digital advertising in India, but it is still too early to say fullstory image

Viraj Jit Singh
Viraj Jit Singh
Chief Marketing Officer, KidZania

Our typical marketing budget is usually 10 per cent of the topline spend Fullinterview Image


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Archives: News

Google's app streaming seen as no menace to in-app advertising, say experts

By abhinn@exchange4media.com Wednesday Nov 25, 2015

Google's recent experiments that allow users to stream apps through Search without installing them might be seen as a danger to app developers and brands that advertise on apps, but it is yet to be seen what the impact will be, say experts we spoke with fullstory image

Nielsen launches digital advertising measurement solution

By content@exchange4media.com Wednesday Nov 25, 2015

The Nielsen Digital Ad Ratings (DAR) will provide a method of measuring online advertising audiences, delivering reach, frequency and gross rating point (GRP) metrics along with demographics like age and gender fullstory image

BSNL gets notice from telecom ministry post Facebook complaint

By content@exchange4media.com Tuesday Nov 24, 2015

According to media reports, the Telecom Ministry has issued notices to state-owned BSNL, MTNL and India Posts after Union Minister Ravi Shankar Prasad took note of citizen complaints about service quality on his Facebook page fullstory image

Google Search’s new feature likely to make apps obsolete?

By content@exchange4media.com Tuesday Nov 24, 2015

Last week, Google said that it is working on a new feature for its mobile search that will allow users to use apps without the need to install them. fullstory image

Tyroo says its retargeting biz led to $100 million worth of GMV in 2014-15

By content@exchange4media.com Tuesday Nov 24, 2015

The company is now planning to strengthen its focus on its retargeting business in India and regional markets like Japan, South-East Asia and Middle-East fullstory image