Mogae ties up with Idomoo of Israel; announces launch of customised video solutions in India

Mogae ties up with Idomoo of Israel; announces launch of customised video solutions in India

The Idomoo solutions will be part of the offering of Mobocracy, the end-to-end mobile agency launched earlier this year by Mogae fullstory image

Viraj Jit Singh
Viraj Jit Singh
Chief Marketing Officer, KidZania

Our typical marketing budget is usually 10 per cent of the topline spend Fullinterview Image


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Archives: News

Consumption is skewing towards non-Hindi and non-English audiences: Manav Sethi

By content@exchange4media.com Wednesday Sep 30, 2015

Manav Sethi, Group Head (Marketing), Head (Digital Strategy) and Business Head for AskMe Deals & Classified, speaks about how AskMe connects with the regional language speaking section of the digital ecosystem fullstory image

Twitterati accuse Amazon of ‘copying’ Royzez’s #ShopBefikar slogan

By guestcolumn@exchange4media.com Wednesday Sep 30, 2015

Amazon’s new campaign ‘Ek Bar Amazon Try to Kar…Ho Kar Befikar’, is conceptualised by Orchard Advertising and addresses the fears and inhibition in the minds of the online shoppers fullstory image

My objective is to get great content on Twitter, advertising will follow: Viral Jani

By guestcolumn@exchange4media.com Tuesday Sep 29, 2015

Viral Jain, Head – TV Strategy & Partnerships speaks about creating a space in the Indian TV broadcast industry where Twitter is at the core of content strategy fullstory image

5 big wins from PM Modi’s Silicon Valley visit

By Ankur.singh@exchange4media.com Tuesday Sep 29, 2015

Five key wins came Modi’s way in the form of strategic announcements from Microsoft, Google and Qualcomm. exchange4media takes you through these deals fullstory image

Housing.com elevates Keerthi Kiran to Vice President, New Real Estate Projects

By content@exchange4media.com Tuesday Sep 29, 2015

Kiran has been with Housing.com for almost two years, having served in various capacities across the business. In his new role, he will report to Housing.com’s Chief Business Officer, Jason Kothari fullstory image