New trends in 2015 highlight the enterprises' focus on ensuring that the potential customer has a positive holistic experience with their brand and remains loyal to it. To achieve this target, enterprises are investing in technology innovations, says Rajesh Kurup, Head - Media & Entertainment Practice, Cybage
SVP and Global Head (Brand Marketing & Communication),
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. ...