Top Story


Home >> Digital >> Article

HLL to promote Lakme in cyber space

Font Size   16
HLL to promote Lakme in cyber space

Hindustan Lever Ltd is stepping up its online marketing initiatives to promote its flagship brand Lakme in cyber space. The company has relaunched its website—— in an effort to connect with consumers. HLL has also kicked off its community building exercises by launching an interactive section titled —My Lakme —at Lakme’s new Website—for the first time.

According to sources, in the Rs 275 crore Indian colour cosmetics markets, Lakme today enjoys a market share of 50 per cent. The other major players in this niche segment are Revlon and Maybelline.

HLL has been experimenting with a host of online marketing initiatives to promote its sunscreen brand—Lakme Sunscreen Lotion— since last year. At present, the new website offers various sections, which include, ‘Find Your Look’, ‘Style Secrets’, ‘Virtual Model’ amongst others

As for Lakme’s new community building exercises, the new website invites subscription for Lakme’s newsletter, which will give info the company’s new product launches, Lakme news and contests. In addition, the company has introduced a new section, which lists the location of various ''Lakme Beauty Salons'' across the nation. The objective of these new initiatives is to connect with customers.

As part of its offline advertising plans, HLL is now in the process of rolling out a high-voltage television commercial to promote its lipstick range. With the ad line ‘Who’s watching your lips today?’, the TVC is designed by leading ad agency Ambience D’Arcy.

Source: Financial Express


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India