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History Channel ties up with C2win to bring 'Secret Agents' online

25-January-2005
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History Channel ties up with C2win to bring 'Secret Agents' online

The History Channel has tied up with Contests2win (c2w) and is going online with 'Secret Agents'. C2w has created this interactive web based spy game, which will span over four weeks from January to February. The winner of the spy game will get an all-expenses paid trip to the Spy Museum in Washington DC.

The contest opens with the mission for the week and the user gets a choice of destinations to begin his mission. If the user chooses the wrong route, he can be trapped in the game forever; however, if he chooses the right route, he will get closer and closer to his quarry. The game also features c2w's hugely successful viral model where the player can mail his or her friend for help if trapped.

Speaking on this feature, Alok Kejriwal, CEO, Contests2win, said, "The rescue engines is one of the most innovative ideas of this game. After you are stuck and you mail your friend, you can replay the game only after your friend has tried to save you. So, we keep track of whether your friend has tried to save you or not."

The series 'Secret Agents' brings some of the most fascinating spying and espionage stories that helped nations win in the most difficult circumstances. Speaking on the web game, Charath Narsimhan, VP- Marketing, The History Channel, said, "We have been seeing a sharp increase in the number of young viewers coming to the channel. A programme like 'Secret Agents' has the same appeal as any thrilling spy movie, probably even more because the episodes are all real stories. So, considering the target group and the programme content, a web game was a perfect medium to let the users have a taste of what really happened in some world famous spy operations."

The new game is being aggressively promoted on both the c2w site as well as the History Channel site.

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