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Hindustantimes.com plans makeover through surfers' feedback survey

02-March-2005
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Hindustantimes.com plans makeover through surfers' feedback survey

The four-year-old hindustantimes.com, the online edition of Hindustan Times, is in for a revamp. Starting March 1, 2005, the news website is conducting a survey among its visitors in an effort to renew its face and content offerings in line with user expectations.

"The survey is for surfers of hindustantimes.com. The objective is to show ourselves a mirror so that we can improve our web offerings and align ourselves to user expectations," said Sanjay Trehan, Chief of Internet, HT Media Limited.

The exhaustive two-week survey comprises a set of ten questions aimed at gauging the preferences of the surfers. Said Trehan, "We have looked at qualitative inputs, not restricting ourselves to just quantitative responses. The whole approach is to take the user feedback constructively and initiate a product revamp."

To make the survey attractive, gift coupons worth $ 25, which are in an e-mail format, will be given away to a random set of 20 participants. The coupons are redeemable at amazon.com. "Amazon had an interesting gift certificate programme, so we bought coupons from them. The complete process has been taken care of in an online environment," he said.

"We have already received a fantastic response with hundreds of entries pouring from all over the world. Fifty per cent of the responses are from users outside India, predominantly the US," said Trehan.

With a net profit of Rs 50 lakh in FY 2004-05, hindustantimes.com is one of the few media portals to achieve break-even. The company is projecting a revenue of about Rs 2 crore in FY 2005-06.

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