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Adopting an aggressive strategy to continue to be in the forefront of online media, recently launched its broadband service called HT Broadband on the site. As part of the same strategy, had donned a new look and state-of-the features and functionalities also quite recently.

"Internet is a medium of the young, a medium which thrives on creativity and innovation and provides a multi-layered experience. Having experienced tremendous success with the audio broadcast feature, we realized that there is a market for this and decided to broad base our interactive content offering," said Sanjay Trehan, General Manager-Internet, The Hindustan Times Limited when asked about the need for such offering.

The constant innovation and adaptation to the market needs has made ranked amongst the top 10 newspaper sites in the world for the third time in row. Not a mean achievement as it is placed ahead of the likes of International Herald Tribune besides being the only Indian media site in the category.

Apart from providing a multimedia experience in news and entertainment, HT Broadband has a gallery of video and audio content. The first-of-its-kind audio broadcast feature makes it a more unique experience. What is exciting about this feature is that the audio files do not require a player and can be heard over a narrowband and broadband connection. Which means news, broadcast on the desktop even on a 14.4 kpbs dial-up! What's more the news broadcast is in an Indian voice and not an inanimate computer generated one.

HT Broadband offers its surfers an exhaustive content in multimedia ranging from current affairs, cinema, music, health etc. apart from live web casts. Besides inhouse generation, the content is outsourced from ANI, BBC and KRT also.

"Being in the business of disseminating news and information, today publishes content in text, audio, video and interactive graphics. We sincerely believe that this will further establish as innovators in news media on the Web, " adds a confident Trehan.

Other firsts in the slew of offerings on include My HT, which is a personalized content and layout facility to registered users, and the PDF of the day's front page of the print edition.

HT's exclusive online properties also include, Asia's first on the Web and, a popular destination for cricketing bytes.


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