TODAY´S NEWS acquires a new look acquires a new look

Author | exchange4media News Service | Saturday, Jul 13,2002 8:12 AM

A- acquires a new look has re-launched itself with a fresh face. The new-look of offers personalized news and information, customized to the surfer's preference.

Says Sanjay Trehan, GM-Internet, Hindustan Times Ltd.- "The site is an outcome of sustained effort, detailed planning and strategic direction of the Group for the Internet medium. We are confident that the new site will add value to the advertiser and the surfer community. This is the first of a slew of other exciting initiatives which will be launched shortly by "

Besides a search engine, the site provides other features such as e-mailing of articles and photo gallery links. These are all aimed at adding more value to the surfer experience and enhance stickiness on the site. Other features include the option of selecting stories and putting them in a basket for viewing at a later date. Apart from added user functionalities, the site sports a cleaner layout, which provides real estate to the advertisers.

Apart from the main site, the web-exclusive, e-tabloid and, have also been launched.

Mindtree Consulting has professionally mentored the project.

Tags: e4m

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