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High hopes, but small launch budget? Use Blogs

High hopes, but small launch budget? Use Blogs

Author | Probir Ghosh | Monday, Jan 07,2008 6:54 AM

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High hopes, but small launch budget? Use Blogs

For those without adequate resources or access to a ready database, or competence, to mount a high-profile launch or even the now favoured formula of launch PR and media buzz + DM, a good strategic launch pad could be the blog (and social media). The blog can draw leads from your targeted prospects like a magnet.

Tags: e4m

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