Helios Media, the specialty services company for the broadcast sector, has expanded its services to now also include digital media monetization. The venture has bagged the mandate to represent Sanjeevkapoorkhazana, the largest non-Bollywood YouTube channel in India, generating over 85 million views till date. Helios will work on embedding brand’s messaging within the content of the channel.
Helios Media has augmented its existing team with a central digital team in Mumbai under Kirtan Mankad, who has earlier worked with UTV, Zoom and Hungama.
Speaking on the assignment, Chef Sanjeev Kapoor said, “Sanjeevkapoor.com was one of the first websites to make its presence in the country. Helios Media has been partnering us on monetising FoodFood for a year now and I believe in their understanding of the space and the skill to position brands in the right environment, which will help SanjeevKapoorKhazana realise its full potential in terms of revenue maximisation.”
Commenting on the win, Divya Radhakrishnan, MD, Helios Media said, “Helios Media’s focus is on selling brands and not just commodities by appropriate positioning and working with brand custodians to provide seamless solutions that go beyond regular commercial advertising. We strongly believe that TV has grown beyond just providing reach and its content has the power to influence. Therefore, it is important for commercial messaging to chase the content, irrespective of the screen it comes on. It’s because of this approach that the SanjeevKapoorKhazana mandate came our way and we are delighted to be entrusted with this responsibility by Chef Sanjeev Kapoor.”
This expansion adds to Helios’ existing portfolio of MTunes HD, Channel X, FoodFood, and Fashion TV.