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HCL to market Beanstalk Neo through 1,000 retail centers

25-May-2004
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HCL to market Beanstalk Neo through 1,000 retail centers

IT major HCL Infosystems Limited is planning an aggressive marketing of its newly launched product Beanstalk Neo, digital camera, MP3 player and eyepods. The products will be promoted through around 1,000 HCL centers across the country. Right now the player has no specific plans for the advertising of the newly launched products, Ajai Chowdhry, Chairman and CEO of the company informed exchange4media.com today on the sidelines a press conference to announce the launch of a digital home entertainment system, Beanstalk Neo.

Speaking on the occasion, he said that Beanstalk Neo has been developed in alliance with Microsoft and Intel. It is a convergence product priced at Rs 99,990 which has features like an integrated digital entertainment system including LCD, DVD player, MP3, radio, television, wireless and broadband. A sale of over 5,000-10,000 units is anticipated in the coming ten months, Chowdhry said.

The product caters to the needs of all members in a family and is an ideal equipment for offices as well. At present the company is targeting all the major corporates for sale of the units. HCL has simultaneously launched other products like MP3 player, digital camera, eyepods, etc. in the Indian market. All these will be also be marketed solely through the company’s own exclusive outlets, he said.

Rajiv Kaul, MD, Microsoft Corporation Pvt. Ltd said the product is an indication of the growing reach of broadband in the country. The technology is far ahead of its times and will give an Indian consumer an international feel, he said.

R K Amar Babu, Director (South Asia), Sales & Marketing, Intel Technology India Pvt. Ltd, said a good response for the product is anticipated and Intel will continue delivering the similar services to Indian consumers.

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